The last 10 years of customer-driven innovation has taught Salesforce a lot. While listening is fairly simple (and fun!), using it to inform product planning is much more complex. Integrating customer feedback requires executive alignment, commitment to community, and a solution that is both simple to use and rich in information to help product managers plan effectively. Sound daunting? Well, we’re here to help because today we’re sharing some of the tips and tricks we’ve learned while building our listening machine.
https://www.salesforce.com/blog/2016/12/4-tips-to-turn-customer-feedback-into-action.html/
Front-end collaboration with cross-functional partners, closing the feedback data loop and hiring people who want to be customer-led are the keys to successful customer service evolution.
That at least is the secret sauce for the customer experience team at US burger chain, Wendy’s, who took to the stage at Salesforce Connections this week to share how the brand transformed its customer service management programs in order to better meet customers in the channels they want to engage through.
https://www.cmo.com.au/article/642471/how-wendy-cx-team-harnessing-social-digital-service-successfully/
Mopinion has joined forces with online automation tool Zapier to deliver quick and easy integrations between your Mopinion feedback data and CRM software Salesforce (among other app integrations). Thanks to Mopinion webhooks, integrating your feedback with Salesforce is a breeze. Ready to start relaying your feedback data to Salesforce in real-time? We’re here to help you get set up.
https://mopinion.com/integrating-mopinion-with-salesforce-via-zapier/
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