If you haven’t noticed, it’s all about the customer these days. According to a research carried out by Deloitte and Touche, customer-centric companies are 60% more profitable than those not focused on the customer. This proves that the moment you put the customer at the core of your business, you’re already one step closer to success. And this is precisely why businesses are looking to customer feedback tools as a foundation for this success.
https://mopinion.com/30-best-customer-feedback-tools-an-overview/
Learning about your customers has become a priority in business, informing everything from product development to marketing and customer service. It’s important that brands remain aware of the customer perspective as they make crucial decisions.
https://www.forbes.com/sites/deeppatel/2017/06/17/7-tools-for-learning-more-about-your-customers/#1dabd53a2f78/
Did you know that – statistically speaking- email marketing has shown a significantly better ROI compared to other marketing channels? According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%. Interestingly enough, the majority of companies that achieved this ROI were using what are called email marketing services. Email marketing services are tools that help business owners and marketers create, send, test, optimise, track and report on the performance of their email marketing campaigns.
https://mopinion.com/best-email-marketing-services-for-small-businesses-smb/
Responsible for the why, what, when, and where of a product, the product manager leads cross-functional teams responsible for a product from conception to launch. Post-launch, the product manager also has to participate in marketing and gathering customer feedback.
That is why as a product manager, you’ll need a toolbox with tools and resources to help you keep tabs on everything happening from ideation to release.
Here are the top 8 tools to help you do exactly that...
https://www.bmmagazine.co.uk/in-business/the-top-5-tools-resources-every-product-manager-needs-in-their-toolbox/
When entrepreneurs and early-stage founders want to make smart decisions with their customer data, they may use third-party tools such as Google Analytics, but in fact there are dozens of other software tools out there to think about.
Those choices include business intelligence software, data warehouse software, customer service help desks, CRMs, attribution tools, heat maps and behavior marketing automation software -- all powered by customer data.
In addition, when you combine some of these tools in the right way, you can harness behavioral data and user information to allow your marketing and product teams to facilitate your customers journey to conversion.
https://www.entrepreneur.com/article/323652/
If you want to know how customers experience your website or mobile app, an online user feedback tool is ideal. Online user feedback tools have the ability to collect customer experience in various ways, including via surveys, heatmaps, behaviour-triggered feedback forms and much more. However, there is one tool in particular which combines various user experience (UX) tools in one and that tool is Hotjar.
https://mopinion.com/alternatives-and-competitors-of-hotjar/
You’ve heard it before but I’ll say it again…Listening to the Voice of the Customer (VoC) is crucial for businesses looking to compete based on customer experience. And while this couldn’t be more true, surprisingly, nearly 75% of companies still feel that their VoC programmes aren’t effective and that they’re failing to drive actions. That is to say that these companies are listening to their customers but lack the wherewithal to turn insights into something meaningful and profitable for their business. This is where VoC tools come into play. One that comes to mind is Usabilla.
So let’s take a look at some of the competitors and alternatives to using a tool like Usabilla.
https://mopinion.com/competitors-and-alternatives-to-usabilla/
Need some guidance in making business decisions? Then you might want to think about employing a business intelligence tool, or BI tool. Business intelligence tools are all about helping you understand trends and deriving insights from your data so that you can make tactical and strategic business decisions. Now, I know what some of you startups and smaller-size businesses are thinking… “These tools are way too advanced and complex for my company. It’s no use”. Well you couldn’t be more wrong. Nowadays BI tools can help businesses of all shapes and sizes make sense of complex, big data and drive profits!
https://mopinion.com/business-intelligence-bi-tools-overview/
Are you a visual person? Looking for some deeper insights into what your visitors are doing on your website? Want to boost your conversions, but not sure where to start? A heatmapping tool might just be your answer! Heatmapping tools are great for tracking user behaviour patterns on specific pages of your website and are actually quite easy to use.
https://mopinion.com/heatmapping-tools-you-might-want-to-try/
Building a mobile app is only have the battle… Once that’s been accomplished it’s time to move on to optimising your app and monitoring the behaviour of your app users. And with over 2.7 billion smartphone users and over 4 million apps worldwide, competition is getting fierce. In order to be successful, businesses have to stay sharp and offer a good mobile app experience to their customers. But how can they know if they’re on the right track? More specifically, Enter mobile app analytics tools…
https://mopinion.com/mobile-app-analytics-tools/
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