We are pleased to announce that today Mopinion’s new user interface Mopinion Raspberry was successfully (beta) launched. This next generation user interface not only ties together all of the same, favourite functionalities of its precursor, but will also enable our users to conveniently collect and manage their feedback in a more effortless manner.
https://mopinion.com/mopinion-launches-user-interface-mopinion-raspberry/
Trends and developments are continuously sprouting up within Customer Experience (CX). In fact there are so many new trends that it can be hard to keep track. Previously we were just satisfied with having a customer-oriented approach, but nowadays we want to take this one step further…
https://mopinion.com/cx-top-5-youtube-videos/
Just a few more weeks to go until the Red Herring Top 100 Europe is announced. The Red Herring Top 100, which is held across three different continents, highlights and hands out awards to the most promising private ventures, including startups. For the top 100, a selection has just recently been made and we’re please to announce that Mopinion is one of the finalists!
https://mopinion.com/mopinion-is-finalist-in-red-herring-top-100-europe/
The mobile channel is no longer a ‘nice to have’. In fact, it is quickly making its way towards becoming the core of just about everything. Not only has mobile changed consumer behaviour, but also impacted areas such as ecommerce, brand awareness and customer service. As a result, we’re seeing a mobile marketing revolution; a movement which has generated a new type of marketer: the mobile marketer.
https://mopinion.com/tips-for-achieving-mobile-marketing-success/
Allianz forms part of Allianz Group which is one of the largest, multinational financial services companies in the world. The organisation has operations in over 70 countries and more than 85 million customers. Originally, Allianz sold its products and services through intermediaries. As a result, Allianz’s website didn’t play a major role. However, nowadays, with so much more business taking place online, the website has become increasingly important to the success of the organisation.
https://mopinion.com/allianz-uses-customer-feedback-for-conversion-optimisation/
growth hacking landscape software startups
Welcome to Mopinion’s 2020 edition of the Growth Hacking landscape. For this landscape, we’ve gathered over 80+ Growth Hacking software from 8 key categories in this space. Designed to guide Startups in search of new avenues for growth, the software we’ve selected is affordable and proven to be effective in achieving growth.
https://mopinion.com/mopinion-growth-hacking-landscape/
The best VoC programs are squarely focused on integrating all types of customer feedback related to the customer experience. The result is that VoC becomes the single source of truth for all experiential customer feedback. And a key part of making this happen is your VoC software platform.
Every company that is serious about being customer-centric and listening to customers must invest in a VoC software platform that helps them collect customer feedback, quickly understand what it means, and act on it. It is an absolute must.
https://www.peoplemetrics.com/blog/listen-or-die/03-voc-is-becoming-the-single-source-of-truth-for-all-customer-feedback-on-cx/
It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS).
Assuming the results are positive, the company then proudly presents their board with the survey results compared to industry benchmarks and proceeds with the board meeting. “Let’s move on to how many new customers you acquired” is likely the next agenda item.
https://www.peoplemetrics.com/blog/saas-companies-implement-a-product-nps-program-in-5-simple-steps/
Your customer experience management (CEM) system is up and running. You are actively listening to your customers and have an impressive 20% survey response rate. You’re measuring NPS and CSAT, and real-time alerts are coming in. That’s great! All signs point to a successful Voice of Customer (VoC) program.
https://www.peoplemetrics.com/blog/are-you-there-company-its-me-your-customer/
It's clear that listening and taking action on customer feedback is a growth tactic for your bank. But how do you get started with a customer feedback management program?
As with most organizational initiatives, you have two options: build or buy.
https://www.peoplemetrics.com/blog/should-you-outsource-your-customer-feedback-program-or-keep-it-in-house/
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