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  1. Welcome to the July edition of Mopinion’s Employee in the Spotlight! This blog series gives readers an inside look at who we are and how our employees contribute to our company culture. Last month we shined the light on our brand new Customer Success Manager Saskia Clappers. Fairly new to the team, she had a lot of interesting insights and things to share about her experience thus far at Mopinion. So this month, we’ve decided to hop on over to another department and highlight a special member from our Sales team, Kevin Drinkwaard. Here’s his story…
    https://mopinion.com/employee-in-the-spotlight-kevin-drinkwaard/
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  2. The best VoC programs are squarely focused on integrating all types of customer feedback related to the customer experience. The result is that VoC becomes the single source of truth for all experiential customer feedback. And a key part of making this happen is your VoC software platform.

    Every company that is serious about being customer-centric and listening to customers must invest in a VoC software platform that helps them collect customer feedback, quickly understand what it means, and act on it. It is an absolute must.
    https://www.peoplemetrics.com/blog/listen-or-die/03-voc-is-becoming-the-single-source-of-truth-for-all-customer-feedback-on-cx/
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  3. It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS).
    Assuming the results are positive, the company then proudly presents their board with the survey results compared to industry benchmarks and proceeds with the board meeting. “Let’s move on to how many new customers you acquired” is likely the next agenda item.
    https://www.peoplemetrics.com/blog/saas-companies-implement-a-product-nps-program-in-5-simple-steps/
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  4. Mopinion is pleased to announce that we’ve just launched a new integration with Salesforce. This new integration makes it possible for users to push feedback to a Salesforce Form.
    https://mopinion.com/en/mopinion-launches-new-integration-with-salesforce/
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  5. Exciting news! Mopinion has just released a brand new clip for ClickZ’s new video series – Tech Talks. In the series, senior leadership members from leading and innovative marketing technologies identify key market problems their software solves, how their software addresses this problem and what impact the software has on the market. In other words, an ‘under the hood’ look at the technology.
    https://mopinion.com/en/mopinion-launches-tech-talk-on-clickz/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.