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  1. 5 Necessities of an Effective Closed-Loop Customer Feedback Program Website Feedback News certified bookmark
    If you’ve been keeping up with this series, you're familiar with the idea of gathering continuous customer feedback. But it's important to note the changing environment for how that feedback is handled.

    Traditionally, customer satisfaction surveys have focused on collecting aggregate data. In the world of market research, this approach makes sense.

    It’s statistically accurate, high-level, and shows trending data—all great things for market researchers. But as customers have become more aware and their expectations have risen, this “open-loop” system falls short. Customers expect that if they take the time to provide personal feedback, then someone should take the time to provide personal follow-up.
    https://www.peoplemetrics.com/blog/5-necessities-of-an-effective-closed-loop-customer-feedback-program/
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  2. About a year ago, I became digital director at Salesforce.org (the nonprofit arm of Salesforce). I suddenly found myself in a committed long-term relationship with the website — and it was a real fixer-upper.

    As I learned from "Sex and the City," before making any major relationship decision, you have to discuss it with your friends over lunch. In this case, it was a friend who also works in marketing for a B2B tech company and also happened to have just finished a website redesign (I know, I need to branch out).

    I listened selectively and ended up ignoring half of his advice.
    https://www.forbes.com/sites/forbescommunicationscouncil/2018/01/24/five-pieces-of-advice-on-website-redesign-and-what-to-ignore/#4d46d3791e97/
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  3. There’s no arguing that Google still has a stranglehold on the state and future of search engine optimization (SEO). In addition to being the dominant competitor (with 63.4 percent of the market, and the next leading competitor at 22.8 percent), Google is a leading provider of software and tools to measure your site’s performance, including Google Analytics and Google Search Console (previously referred to as Webmaster Tools). When Google makes a significant change to anything, whether it’s its core search algorithm or one of its products, search marketers take notice.
    https://www.forbes.com/sites/jaysondemers/2018/01/10/what-the-new-google-search-console-means-for-search-marketers/#6a26caee771b/
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  4. Whether you’ve just launched your website or you’re in the process of improving the online customer experience, customer feedback will serve as an invaluable tool in achieving your business’ goals. This feedback not only has the potential to provide you with insights into which kinds of problems your visitors are running into but it can also reveal which features work well for them. The easiest way to gather this feedback is via feedback forms. For WordPress users in particular, this is especially easy as there are various plugins available that serve up feedback solutions at no cost.
    https://mopinion.com/how-to-install-a-feedback-form-in-wordpress/
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  5. Collecting and analysing in-app feedback can be very straightforward – provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. There are three options to choose from when it comes to collecting feedback in-app – all of which offer their own advantages and drawbacks. These methods include: Webviews, SDKs and APIs.
    https://mopinion.com/collect-in-app-feedback-webview-sdk-api/
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  6. I once robbed an entire organization. An office filled with people. Robbed by me. Their leader.

    Every year, our small organization conducts 360-feedback surveys and employee engagement surveys. The results improve the leadership and culture that keep us lean, innovative and high-performing. Whether to make the surveys anonymous is a perennial conversation. Each time we traverse the idea of anonymity, one of my mental floorboard creaks, but I’ve never quite pinpointed why.
    https://www.forbes.com/sites/groupthink/2017/09/21/6-ways-anonymous-feedback-robs-your-team-blind-and-what-to-do-about-it/#34d7bd4a5ffd/
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  7. Your homepage is some of the most important real estate on your entire website. While it’s true that many of your website visitors probably enter through landing pages or direct links to products or services, a huge number of them still come through the homepage. And, for many, this will be the first time they encounter your brand.
    https://www.forbes.com/sites/gabrielshaoolian/2017/09/15/use-these-5-tips-to-optimize-your-websites-homepage/#34781bb81c3f/
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  8. One of the most critical components of a brand's online presence is its website. But it's no longer enough just to have a website – layout, design and user experience play a huge role in the way potential and current customers perceive a company. In fact, according to HubSpot, customers will stop engaging with a website if images don't load quickly or properly, if the content and layout are unattractive, or if there's no contact information.
    https://www.forbes.com/sites/forbesagencycouncil/2017/10/13/13-important-elements-to-include-when-designing-a-website/#12e7a63168de/
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  9. Getting started with AI can be simple. Decide on the functions you need, locate a service with the features to match, and sign up. Easy.

    This approach reduces any technical demands and keeps setup hassles to a minimum, but it won't work for everyone. Choosing a standard tool means it's unlikely to do absolutely everything you require, and it won't be optimized to suit your business.
    http://www.techradar.com/news/5-of-the-best-ai-platforms-for-business/
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  10. About 150 years ago, the legendary retailer John Wanamaker quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Throughout the ensuing decades, many CEOs have echoed Wanamaker’s lament as they have struggled to quantify their return on marketing investment. Some marketers have despaired of ever being able to connect a sales impact to a specific and unique element of complex and multi-faced marketing plans – preferring instead to use their “gut” to guide marketing decisions and to rely on anecdote or vanity metrics to justify the results. However, in our era of data-driven marketing, this “know-nothing” approach has become increasingly untenable as CFOs and CEOs demand more exacting demonstrations of marketing ROI. And indeed the science of marketing attribution has come a long way since Wanamaker’s day.
    https://www.forbes.com/sites/scottmcdonald1/2018/01/23/measuring-the-roi-of-marketing-ab-tests-vs-market-mix-models-vs-multi-touch-attribution/#1e39ef2a2576/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.