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  1. In-App & Web Notifications are increasingly being used by digital-first businesses as a means for boosting conversions or simply conveying an important message to their visitors (while they are active in-app or on the website). According to Localytics, In-App Messaging in particular is capable of boosting engagement by 3x! So to what can we attribute the success of in-app and web notifications? Easy. That would be their exceptional ability to deliver the right content to the right audience at the right time.

    In this article we will define 10 tools that offer in-app & web notifications.
    https://mopinion.com/10-tools-with-in-app-web-notifications/
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  2. Google News has forever changed how readers keep up with the world around them. Previous generations of newsreaders first had to pick up a publication and then sort through, page by page, to find the headlines that captured their attention (oh, the tedium!). Never again. Today's newsies only need to visit Google News to behold an aggregated page of multiple sources that are grouped by topic and displayed in order of the reader's personal interests.
    https://www.forbes.com/sites/denispinsky/2018/01/11/google-news/#18dcced33d50/
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  3. Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site, and then inserted it to the page. This makes a shining example of image optimization, right? Not quite.

    You’ve added a giant bowling ball weight to your site that’s slowing down the page speed. And, search engines can’t read your images without alt text.
    http://searchenginejournal.com/on-page-seo/image-optimization/#close/
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  4. In today’s global marketplace, it’s not enough to just have a digital presence. To capitalize on opportunity and captivate real, live, human readers, an optimized, functional, interactive website is a must. Unfortunately, the Internet is swarming with poor website designs that miss both the technical and content mark. Worse yet, clients and developers alike continuously contribute to the current outbreak of design delinquency in equal measure.
    https://www.forbes.com/sites/denispinsky/2018/02/12/website-design-standards/#4ce7552ff54f/
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  5. User feedback is the key indicator of customer experience. Having access to the customer insights puts you as a marketer at a competitive advantage. In fact, user feedback will also enable you to prioritise and address issues that surface, putting you one step closer to reaching a profitable conclusion and closing the loop. That is why it’s important to have the right user feedback solution in place, depending on your needs and of course, budget. In this article we will zoom in on several free user feedback solutions that are great for digital marketers who are on a budget.
    https://mopinion.com/free-user-feedback-solutions-digital-marketers-budget/
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  6. One of the most critical components of a brand's online presence is its website. But it's no longer enough just to have a website – layout, design and user experience play a huge role in the way potential and current customers perceive a company. In fact, according to HubSpot, customers will stop engaging with a website if images don't load quickly or properly, if the content and layout are unattractive, or if there's no contact information.
    https://www.forbes.com/sites/forbesagencycouncil/2017/10/13/13-important-elements-to-include-when-designing-a-website/#12e7a63168de/
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  7. When it comes to designing a website, most people are often left confused and not knowing where to start.

    Copious amounts of time and energy are wasted trying to sort through the never ending hints, tips, tricks and guides on web design that are out on the web today.
    http://socialbarrel.com/15-hacks-to-create-the-perfect-website-infographic/114307/
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  8. Before you set your sites on slaying the competition with your amazing website redesign, you may want to consider a few things. Not every website is ready for a redesign. Neither is every business.

    Instead of diving in and having wireframes and graphic mock-ups (or hifis) done and spending hundreds or thousands of dollars, stop and take time to develop more awareness.

    Don’t launch a sinking ship…
    http://business2community.com/web-design/15-signs-your-website-redesign-is-doomed-from-the-start-02273724/
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  9. If you want to engage with your prospects successfully, you need to launch a multi-pronged marketing effort. That being said, the importance of optimising your email marketing strategy can’t be overstated.
    https://mopinion.com/email-marketing-best-practices-for-2020/
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  10. While website personalisation is by no means a new concept, many sources such as McKinsey claim that ‘the exciting promise of personalisation is not here yet”. This is because there is still so much in terms of technology, data and analytics that we have yet to delve into. It has – however – becoming a very trending topic over the last few years seeing as how it is an item on just about every digital customer experience trends list this year. So we thought why not give you some tips on which website personalisation tools you might want to consider.
    https://mopinion.com/website-personalisation-tools-that-increase-conversion/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.