If you’re running a website, you absolutely need SEO. There’s no way around it. Fail to optimise your website’s content, and you will have no presence during Google searches. It doesn’t take a genius to work out this is bad. Really bad.
After all, a successful website is reliant on Google to draw in new customers. Nobody will come across your site via luck. Instead, they will type in an enquiry relevant to your business, click on one of the first results to pop up on Google, and visit one of your competitors.
http://aboutmanchester.co.uk/local-seo-5-tips-for-optimising-your-website/
The mobile channel is no longer a ‘nice to have’. In fact, it is quickly making its way towards becoming the core of just about everything. Not only has mobile changed consumer behaviour, but also impacted areas such as ecommerce, brand awareness and customer service. As a result, we’re seeing a mobile marketing revolution; a movement which has generated a new type of marketer: the mobile marketer.
https://mopinion.com/tips-for-achieving-mobile-marketing-success/
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