Your homepage is some of the most important real estate on your entire website. While it’s true that many of your website visitors probably enter through landing pages or direct links to products or services, a huge number of them still come through the homepage. And, for many, this will be the first time they encounter your brand.
https://www.forbes.com/sites/gabrielshaoolian/2017/09/15/use-these-5-tips-to-optimize-your-websites-homepage/#34781bb81c3f/
About 150 years ago, the legendary retailer John Wanamaker quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Throughout the ensuing decades, many CEOs have echoed Wanamaker’s lament as they have struggled to quantify their return on marketing investment. Some marketers have despaired of ever being able to connect a sales impact to a specific and unique element of complex and multi-faced marketing plans – preferring instead to use their “gut” to guide marketing decisions and to rely on anecdote or vanity metrics to justify the results. However, in our era of data-driven marketing, this “know-nothing” approach has become increasingly untenable as CFOs and CEOs demand more exacting demonstrations of marketing ROI. And indeed the science of marketing attribution has come a long way since Wanamaker’s day.
https://www.forbes.com/sites/scottmcdonald1/2018/01/23/measuring-the-roi-of-marketing-ab-tests-vs-market-mix-models-vs-multi-touch-attribution/#1e39ef2a2576/
Website performance is an important but sometimes overlooked component of a website’s ability to attract and convert traffic. This makes sense especially at the age of e-commerce and online payments, through multiple channels such as mobile and web, where every second counts.
http://www.cxotoday.com/story/heres-why-web-performance-market-will-keep-growing/
Major shopping days like Black Friday and Cyber Monday can become make-or-break moments for online retailers. This year, Black Friday shopping was dominated by online sales. Americans spent a record $5 billion online in 24 hours this Black Friday, an increase of 16.9% since last year, according to data from Adobe Digital Insights. On Cyber Monday, Americans spent a blockbuster $6.6 billion online. For e-retailers, this shopping frenzy can mean soaring profits or lost customers, depending on website performance.
http://www.econtentmag.com/Articles/Editorial/Industry-Insights/4-Simple-Steps-Retailers-Can-Take-to-Boost-Holiday-Sales-Through-Web-Optimization-122251.htm/
When a new entrepreneur pursues their dream of running their own business, one of the really important tasks is marketing strategies to get the company off the ground. One of the first techniques that entrepreneurs start with is digital marketing. Here are four digital marketing strategies to grow the new company via the internet...
https://axcessnews.com/business/marketing/ecommerce-for-entrepreneurs-how-to-grow-a-new-company-via-internet_3341/
A/B testing platform leader Optimizely announced on December 20, 2017 that it will sunset its free Starter plan on February 28, 2018.
We estimate that this change will leave around 70,000 websites* without a tool for testing and tweaking the site experience.
https://venturebeat.com/2018/02/05/optimizelys-decision-to-ditch-its-free-plan-suggests-a-b-website-testing-is-dead/
Today, many companies market to broad segments because it's more efficient than one-to-one outreach. But each consumer has specific needs and wants. AI promises to fix this.
http://searchcrm.techtarget.com/feature/AI-in-retail-delivers-next-generation-online-personalization/
When it comes to designing a website, most people are often left confused and not knowing where to start.
Copious amounts of time and energy are wasted trying to sort through the never ending hints, tips, tricks and guides on web design that are out on the web today.
http://socialbarrel.com/15-hacks-to-create-the-perfect-website-infographic/114307/
The official website for Crow Wing County set a record with about 1.3 million views in 2017, according to officials, a trend for the fourth straight year.
For the first time, mobile device users topped 60 percent of the website traffic and continue to grow at a higher pace than residents searching the county website using a desktop computer.
http://www.pineandlakes.com/news/government-and-politics/4403230-crow-wing-county-board-website-sets-record-more-million-visits/
An appealing website design is important, but you can’t lose sight of what your website is really for: to convert traffic into lead-form submissions, phone calls, physical-location visits, contact-form submissions and sales. Without these actions, your business will not generate revenue. Naturally, the more conversions your website produces, the more revenue your business is going to produce.
https://www.entrepreneur.com/article/250059/
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