Most companies solicit customer feedback on their products or services in various forms, even though it is hard to find evidence of any strategic benefits derived from its use. Most commonly used methods, surveys and focus groups, are tightly controlled by companies through the selection of the subjects of inquiry and carefully formulated questions that require a quantitative response.
http://blog.cx-iq.com/the-strategic-value-of-customer-feedback/
Businesses must be proactive in generating customer feedback. But your quest for feedback can either produce a magic elixir or simply be an annoyance to others, depending on how you do it.
https://www.score.org/resource/how-get-more-value-customer-feedback/
Take a moment and imagine a product that is easy to use from the very beginning. Imagine you have no questions, there is no confusion. Every detail is clear. The product is completely user-friendly. This is the dream of every brand. But how can you achieve it? And once did, how can you improve it? Endless questions to get to the point. That's when customer feedback comes in.
https://blog.intellyo.com/research/why-you-shouldnt-underestimate-the-importance-of-customer-feedback/
Simply receiving feedback isn’t enough; the central question becomes how to make that feedback valuable and actionable.
https://www.forbes.com/sites/williamcraig/2015/07/17/customer-feedback-isnt-useful-until-you-make-it-actionable/#42a11e4f72e7/
A business is a multiplicative system, which means you have to get every single factor right, in order for the business to succeed and getting one simple thing such as reviews wrong is enough to put your business to rest.
http://customerthink.com/5-ways-to-get-customers-to-review-your-business/
How do you elicit specific, constructive, targeted feedback from the public in order to improve your website? These seven techniques, when implemented properly, will give you the constructive feedback you need to make your website the best it can be
https://top7business.com/?Top-7-Ways-To-Elicit-Constructive-Website-Feedback&id=555/
Having your customers to leave you reviews online seems like a no-brainer. But what's difficult is actually getting those reviews. The reviews wont happen unless you ask your customers to review you. The key here is to ask at different times, in different ways until you find one that works.
Here are some creative ways you can encourage users to post reviews on your online profiles.
https://www.searchenginepeople.com/blog/925-promote-customer-reviews.html/
Website intercept surveys can sound like a complicated technical tool, but they’re really nothing more than the website pop-ups you encounter. When done well, these surveys can help website visitors easily offer feedback on their experience.
https://www.surveygizmo.com/survey-blog/getting-online-feedback-for-websites-and-ads-with-website-intercept-surveys/
There’s no doubt that you “know” your product the best. You work with it day in and day out. And that depth of knowledge makes you the expert on your offerings. But it also puts up blinder, So unless you want to live in an echo chamber, you need outside feedback to address existing shortcomings and shape your future strategy.
https://herothemes.com/blog/ask-customers-for-feedback/
Here are 20 different customer journey mapping tools that will help you create customer journey maps that both fit your needs as well as your budget!
https://mopinion.com/top-20-customer-journey-mapping-tools-overview/