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  1. The importance of visualising and analysing online customer feedback cannot be emphasised enough. A very modern approach to data analysis, using visualisations not only enables us to easily digest the data but also aids in extracting valuable customer insights.
    https://mopinion.com/building-your-user-feedback-dashboard-the-easy-way/
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  2. Much of the conversation was focused on digital how-to’s, discussions on the direction that online marketing will be moving in the coming years and the ever present suspicion that computers will steal all of our jobs.
    https://mopinion.com/digital-development-on-the-rise-for-b2b-companies/
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  3. The holidays have a special way of bringing people together, especially in the world of online customer feedback. Check out our latest infographic to see just how much feedback volumes skyrocket around the holidays. Here we’ve zoomed in on some specific industries and as expected, Ecommerce really caught our eye.
    https://mopinion.com/a-closer-look-at-holiday-feedback-volumes/
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  4. A user feedback tool is a tool that is used on your website or mobile app to discover how users experience your online service. You are probably wondering now: “Yes, but a quantitative analytics tool (such as web statistics) supplies you with the exact same information?” This is not entirely true, because a user feedback tool retrieves the “why” question: Why do your visitors behave the way they do on your website?
    https://mopinion.com/what-are-user-feedback-tools/
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  5. According to Forrester, 72% of businesses say that improving Digital Customer Experience is their top priority. So where do we see it headed and what does that mean for these ambitious (and rightly so) companies?
    https://mopinion.com/digital-customer-experience-trends-for-2017/
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  6. The Voice of the Customer (VOC) is a research technique that maps out the detailed wishes and needs of your customers. In short, you listen to what your customers have to say about a product or service.
    https://mopinion.com/online-voice-of-the-customer/
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  7. In this blog we will take a closer look at three website tools and give you a sense of which is best for your company. Things to consider: are you looking to drive conversions, build trust among your customers, provide service for your customers online, or perhaps capture insights on why your visitors are unable to achieve their goals? Keep your goals in mind whilst reading.
    https://mopinion.com/which-website-tools-are-best-for-effectively-engaging-the-online-customer/
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  8. The digital transformation is upon us: a movement that is drastically reshaping the way organisations operate and how they deliver value to their customers. So what does this mean for organisations that still operate in a traditional manner? What kinds of hurdles will these organisations face and how can they adapt?
    https://mopinion.com/how-digital-is-paving-its-way-into-traditional-voc-programmes/
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  9. We’ve gathered some interesting articles from various online marketing portals and communities about customer feedback. These experts give their advice and opinions on various topics surrounding online feedback and we want to share it with you!
    https://mopinion.com/blog-round-up-online-feedback-articles-of-2016/
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  10. This white paper titled, “Increasing online sales with customer feedback” delves into the best practices as well as benefits of utilising customer feedback throughout online ordering funnels.
    https://mopinion.com/white-paper-increasing-online-sales-with-customer-feedback/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.