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  1. Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This includes data in the realm of customer experience as well as marketing-related Key Performance Indicators (KPIs), such as advertising campaigns and spending, website clicks, online sales and email marketing.
    https://mopinion.com/10-data-analysis-and-dashboarding-tools/
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  2. An online feedback form is a tool used to capture feedback on websites and mobile apps. It is a way for marketers to keep a constant pulse on customers’ wants and needs and determine whether they’ve reached their online goals.
    https://mopinion.com/build-the-best-online-feedback-forms/
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  3. BKR has a constant influx of customers seeking information on their website. This ranges anywhere from customer applications to questions about pre-existing registrations. To further enhance the online customer experience, BKR employed a new online customer feedback approach using Mopinion’s software.
    https://mopinion.com/bkr-selects-mopinion-as-its-customer-feedback-software-provider/
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  4. Almost all of us, as consumers, experience different frustrations and irritations online. The tricky part here is for companies to be able to identify where these pain points are. Mopinion has researched the top ten online irritations of 2016.
    https://mopinion.com/top-ten-online-irritations-2016/
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  5. The Digital Customer Experience Benchmark 2016 reveals that most major European companies still remain in the beginning stages of monitoring customer experience through digital channels such as websites and mobile apps.
    https://mopinion.com/digital-customer-experience-benchmark-2016/
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  6. If you read this article, you probably noticed that there are A LOT to choose from. But how do you know which one is right for you and your business? What are your objectives and who is involved in the analysis process? What do you want the user interface to look like? So many questions!
    https://mopinion.com/4-things-to-consider-when-building-a-digital-marketing-dashboard/
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  7. Real-time customer feedback is a type of qualitative data collection, in which you receive live feedback from visitors on your website or mobile app. With real-time customer feedback, you can immediately see the needs and wishes of your visitors as well as monitor for potential problems such as bugs or missing information in the customer journey.
    https://mopinion.com/what-is-real-time-customer-feedback/
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  8. Ever been put into a position where an online customer is asking you a question about a specific issue and he presumes you can pick up where your colleague left off? Meanwhile you have no prior knowledge of the matter and no documentation to refer to for checking the status of the issue? I think you can see where I’m going with this – this is obviously not an ideal situation to be in, for both you OR your customer.
    https://mopinion.com/4-effective-tools-for-putting-online-feedback-into-action/
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  9. At the upcoming Martech 2016 event, online feedback analytics specialist, Mopinion will explain how your company can utilise online feedback to yield increased conversions and optimise online funnels.
    https://mopinion.com/mopinion-talks-feedback-analytics-at-the-martech-2016-event/
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  10. I will discuss three examples of the Return on Investment (ROI) of online customer feedback. In short, what you can achieve when you give your feedback tool just a little more attention.
    https://mopinion.com/the-roi-of-online-customer-feedback/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.