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  1. The last 10 years of customer-driven innovation has taught Salesforce a lot. While listening is fairly simple (and fun!), using it to inform product planning is much more complex. Integrating customer feedback requires executive alignment, commitment to community, and a solution that is both simple to use and rich in information to help product managers plan effectively. Sound daunting? Well, we’re here to help because today we’re sharing some of the tips and tricks we’ve learned while building our listening machine.
    https://www.salesforce.com/blog/2016/12/4-tips-to-turn-customer-feedback-into-action.html/
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  2. Startups often bring something superior to the market, be it a product or service that is cheaper, better or different. That's half the battle. But the next challenge is to make potential customers aware of your new offer. This can feel impossible when cash is tight. This is why customer reviews are so important.
    https://www.inc.com/eddie-yoon/3-tips-for-maximizing-your-customer-review-feedback.html/
    Tags: , , by eringilliam (2017-12-01)
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  3. There is no doubt Venture Capital funding is an incredibly helpful option for companies that need capital in order to rapidly scale, but in an age of high-valuations where even great ideas may not make it, some startups might want to consider alternatives that will not leave them with the added pressure of investors breathing down their neck.

    So what are the best ways to pursue a bootstrapping strategy?
    https://www.forbes.com/sites/jiawertz/2018/06/28/4-tips-for-entrepreneurs-bootstrapping-their-startup/#6085994e4d9c/
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  4. The mobile channel is no longer a ‘nice to have’. In fact, it is quickly making its way towards becoming the core of just about everything. Not only has mobile changed consumer behaviour, but also impacted areas such as ecommerce, brand awareness and customer service. As a result, we’re seeing a mobile marketing revolution; a movement which has generated a new type of marketer: the mobile marketer.
    https://mopinion.com/tips-for-achieving-mobile-marketing-success/
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  5. And if you paid close enough attention, it turns out there is quite a bit to be learned from “The Donald”. In this blog, we will identify four things digital marketers can learn from Donald Trump about Digital Customer Feedback.
    https://mopinion.com/4-things-the-donald-can-teach-us-about-digital-customer-feedback/
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  6. If you read this article, you probably noticed that there are A LOT to choose from. But how do you know which one is right for you and your business? What are your objectives and who is involved in the analysis process? What do you want the user interface to look like? So many questions!
    https://mopinion.com/4-things-to-consider-when-building-a-digital-marketing-dashboard/
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  7. Are you struggling to get user feedback for your product or service? Maybe you haven’t even considered that you should be gathering user feedback? If you fall into either of those categories, you’ve come to the right place. A review and feedback are not the same things. Sure, you might have some glowing 5-star reviews for your business but what are they telling you? While a good review tells you that a customer loves your company, it doesn’t tell you why or what’s most important to them and on the other hand, what about difficulties they might have faced or areas you could improve?. That’s where user feedback comes in. Your company will never grow if you don’t have it.

    So why does user feedback matter? Simply put, user feedback helps you create better products. If you want to improve your company and keep your valued customers happy, here are four strategies to boost user feedback.
    https://www.business2community.com/product-management/4-strategies-to-boost-user-feedback-and-why-it-matters-02111782/
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  8. Customers are the most important cog in your business. Without them, you don’t have a business. But, despite all the tools we have today to create emotion-rich experiences for buyers, many marketers still struggle to understand their customers and what they really want. This just doesn’t cut it any more, particularly when consumers are actively seeking out connections with the brands they purchase from rather than one-off buying frenzies.
    https://mopinion.com/4-steps-successful-customer-obsessed-marketing-strategy/
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  9. Major shopping days like Black Friday and Cyber Monday can become make-or-break moments for online retailers. This year, Black Friday shopping was dominated by online sales. Americans spent a record $5 billion online in 24 hours this Black Friday, an increase of 16.9% since last year, according to data from Adobe Digital Insights. On Cyber Monday, Americans spent a blockbuster $6.6 billion online. For e-retailers, this shopping frenzy can mean soaring profits or lost customers, depending on website performance.
    http://www.econtentmag.com/Articles/Editorial/Industry-Insights/4-Simple-Steps-Retailers-Can-Take-to-Boost-Holiday-Sales-Through-Web-Optimization-122251.htm/
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  10. Business owners should assess their website periodically. Don't wait until you hear negative feedback from customers. Here are four signs it's time to re-evaluate your website.

    Does your website need a health checkup?

    Just as we visit a doctor for an annual checkup, why not give your business website the same care?

    Website trends are always changing, and visitors have become accustomed to an experience standard that simply wasn't there a few years ago, and you can thank mobile for much of that.
    https://www.business.com/articles/four-signs-your-website-needs-a-checkup/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.