Your website tells visitors your business story, educates them on the products/services, funnels them to the point of interest and finally converts them into a customer — The only reason a website even exists, is for its visitors. That’s why visitor feedback is cardinal!
https://medium.com/zargethq-stories/what-motivates-website-visitors-to-share-feedback-70cdf0d3b373/
Launching a business is incredibly exciting, particularly if you’re fresh to the world of entrepreneurialism. Everything feels raw and vital: a bright future is ahead of you, and you’re ready to chart the course of your destiny. However… it isn’t that simple. Whether you’re planning to sell products or offer a service, you’re going to be dealing with customers — which means taking all the ideas that you’ve kept private and subjecting them to broad scrutiny.
https://mopinion.com/what-new-business-owners-always-get-wrong-about-customer-feedback/
For most companies, social still remains in a silo. The great hope of “Social Customer Relationship Management (CRM)” isn’t happening for the majority. Customer feedback and surveys are important, but they aren’t good at discovering things you didn’t know you should ask or look for—that’s where social insights play a huge role. Furthermore, customers today expect businesses to know them and their past history and interaction.
https://sbr.com.sg/information-technology/commentary/what-singaporean-businesses-need-know-about-customer-engagement-in/
There’s no arguing that Google still has a stranglehold on the state and future of search engine optimization (SEO). In addition to being the dominant competitor (with 63.4 percent of the market, and the next leading competitor at 22.8 percent), Google is a leading provider of software and tools to measure your site’s performance, including Google Analytics and Google Search Console (previously referred to as Webmaster Tools). When Google makes a significant change to anything, whether it’s its core search algorithm or one of its products, search marketers take notice.
https://www.forbes.com/sites/jaysondemers/2018/01/10/what-the-new-google-search-console-means-for-search-marketers/#6a26caee771b/
Facebook is in hot water with their users regarding the use of personal data. No matter where you are as a Facebook user—or not, as the case may be—we can all learn three crucial lessons from Facebook’s mistakes.
To summarize, the Facebook Cambridge Analytica scandal broke in March. Cambridge Analytica, a data firm that helped Trump win the 2016 election, had the personal data of around 87 million Facebook users. When compounded with allegations that Facebook allowed Russian propaganda and phony headlines to reach and ostensibly influence voters, this news invited scrutiny on how the social media site uses personal data.
https://customerthink.com/what-you-must-learn-from-facebooks-mistakes-with-user-data/
The ability to collect massive amounts of data represented a huge leap forward in customer service and communication when customer relationship management first hit the market as a marketing, sales and data management tool.
However, CRMs weren't a holy grail. Data management is one thing. Using data to understand what customers really need (not just what you think they do) and how to engage them is another thing entirely.
CRMs were not built to be nimble. Times change, customer expectations change, and the technology needs to change with it.
https://www.crmbuyer.com/story/85487.html/
Customer feedback surveys are big business. But before you switch off, there is no reason why retailers of all sizes cannot benefit from them — on and off line, even little mom and pop stores. The problem for a small business owner is where to start? How can you be sure you are talking to the right people and delivering a good survey experience?
The people who take part in feedback surveys believe that the companies they are responding to genuinely care about their customers; this is likely a contributing factor as to why they answer a survey in the first place. If constructed well, these surveys not only provide retailers with key data on how to improve the customer purchase experience, but also create the perception of a brand that truly cares about their customers.
https://www.retailcustomerexperience.com/blogs/whats-important-when-it-comes-to-collecting-useful-customer-feedback/
Are you a little confused by the term “website feedback survey”? Let’s clear up the confusion and look at some use-case scenarios for this nifty tool.
https://www.questionpro.com/blog/whats-a-website-feedback-survey/
50% of the customers say that they switch to a different brand if their needs aren’t met.
On the contrary, customers wouldn’t change their mobile network operator over a single incident of bad connectivity issue. Similarly, even when a customer has to struggle for months to get a wrongly debited payment from their account, they are less likely to stop doing business with that bank.
While increased expectations have led customers to frequently switch brands, there are certain industries like real estate, banking, and telecom where customers stay loyal by default. Why?
https://www.business2community.com/brandviews/freshdesk/whats-stopping-your-customers-from-switching-brands-loyalty-or-lack-of-choice-02175209/
Love is patient, love is kind, but brand love is monetizable, and the first step to building brand love is engendering customer loyalty.
In an option-heavy world, differentiating between loyalty and heavy-category spending can be tricky. Cardlytics CMO Dani Cushion led a panel at Advertising Week New York to outline the steps brands can take to not only accurately measure loyalty, but to also curate experiences and insights that can further drive positive relationships with consumers.
https://www.thedrum.com/news/2018/10/23/when-building-brand-loyalty-just-listen/