According to an online eDigitalResearch survey, nearly one third of consumers research holidays solely online. The need for travel agencies, tour guides and hotel concierges is dwindling as more and more DIY (Do-It-Yourself) travellers emerge; travellers who are well-acquainted with booking online and therefore, have high demands for good service.
https://mopinion.com/3-ways-online-feedback-can-improve-travel-app/
You might think you put your customers first, but how customer-focused would your clients rate you on a scale of one to 10? And when was the last time you asked?
In a study by Bain & Company, nearly 95 percent of companies surveyed claimed to put customer service at the forefront, while 80 percent maintained they provide a superior level of service. Shockingly, a mere eight percent of those companies’ customers agreed. And, as the old saying goes, the customer is always right. So how can you determine, without a doubt, if the customer experience you provide measures up to your core customers’ expectations?
The answer may seem simple enough: You ask them. But knowing what your customers think about your brand isn’t enough. If you truly want to enhance your customer experience, even if you think it already meets your company’s standards, you need to discover how to use their feedback to make the necessary improvements.
https://www.convinceandconvert.com/online-customer-experience/offline-to-online-customer-feedback-loop/
It can be hard to pinpoint your target market, especially if you don't know their specific attributes or buying habits. This three-step process can help you get smarter about customer targeting.
Pinpointing your target market can be tricky. You may have a general sense of the customers you’d like to attract, but may not have given much thought to the specific attributes or buying habits they possess. Or, your business may have historically targeted broad swaths of the population in an effort to reach as many potential customers as possible, not realizing that isolating a specific type of customer and catering to their needs could actually win more loyalty, more passionate viral communication and better sales.
If you’re considering a new approach and want to get smarter about customer targeting, I recommend following the three-step process below.
https://www.business.com/articles/better-customer-targeting/
It seems like every company out there these days is focused on improving the customer experience. In today’s world where experiences are compared across industries, it is truly one of the only ways to remain relevant with audiences.
For this reason, 72% of companies have made CX innovations their top priority and 63% have pursued technological investments to make it happen.
https://www.brandwatch.com/blog/improve-customer-feedback/
When users take time to offer useful feedback, you have to consider what their experience is like. Usually it’s the ones who care most that take their time to send you thoughts and ideas. By ignoring them, you’re telling your best customers that you don’t care.
https://blog.intercom.com/3-rules-for-customer-feedback/
It’s no secret: we are living in the Age Of Social Media. Today, there are over 2.34 billion people on social media. That’s over a third of the entire global population!
What is more, progressive countries such as the US are using social media at a much higher rate. Studies report that 83% of all Americans own at least one social media account.
https://sociable.co/social-media/optimize-social-media/
Getting people to subscribe to your services or buy your products isn’t just a question of providing excellent value. It’s also about convincing them they’re making the right decision, and to do that you’ll need to use a bit of psychology. Think about it this way – in many cases, people won’t commit to making a purchase unless they know it’s going to help them. Applying a few simple psychological tricks to make your products seem more attractive can help you turn those ‘maybes’ into customers, and increase your bottom line accordingly.
https://www.upwork.com/hiring/for-clients/3-psychological-tricks-for-increasing-conversions-on-your-website/
I will discuss three examples of the Return on Investment (ROI) of online customer feedback. In short, what you can achieve when you give your feedback tool just a little more attention.
https://mopinion.com/the-roi-of-online-customer-feedback/
So as I was going through all of the possible scenarios in my head (which we all know is an endless cycle thanks to George R.R. Martin’s genius writing), it dawned on me that Game of Thrones has a lot of cryptic, yet valuable tips when it comes to digital feedback. Let’s take a look at what can be learned…
https://mopinion.com/3-lessons-to-be-learned-from-game-of-thrones-about-digital-feedback/
When small businesses expand their online marketing, it becomes imperative to gain the trust of local prospective customers to stay ahead of the competition.
https://www.bmmagazine.co.uk/business/3-essential-seo-tactics-for-business/
Website Feedback News is a global community of people working or interested in Website Feedback, UX and technology.
