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  1. The technology industry is an intensely competitive one and as such, the key to survival for businesses in this industry is often constant innovation and meeting the needs of their customers. With this, the online customer journey for tech companies can be quite complex.
    https://mopinion.com/online-customer-journey-tech-companies/
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  2. If you haven’t noticed, user experience (UX) is revolutionising and defining the digital strategies of just about every company in the business world today. And while this revolution is indeed grabbing ahold of almost every industry in existence, there is one in particular that really puts UX on a pedestal. The tech industry, where nowadays ‘you’re only as good as the user experience of your products’.
    https://mopinion.com/user-experience-ux-tools-tech-companies/
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  3. Mopinion has added a new feature to couple website data, such as customer profiles and other visitor data, with user feedback. This new feature equips Mopinion users with deeper insights into how certain online visitors or customers (based on demographics, interests, location, etc.) experience their website or mobile app. With these insights, users can personalise and optimise the online customer journey for their customers, while simultaneously increasing customer satisfaction and loyalty.
    https://mopinion.com/new-feature-to-append-website-data-to-feedback/
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  4. With Mopinion’s newly released Knowledge Base, Mopinion users now have easy and around-the-clock access to accurate information regarding Mopinion Feedback Analytics Software. This self-service online library includes everything from frequently asked questions (FAQs) to quick tips and step-by-step instructions on how to get everything set up within the software.
    https://mopinion.com/mopinion-knowledge-base-live/
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  5. Looking for a quick and easy way to learn what Mopinion Feedback Analytics Software can do for you? Well, you’re in luck. Mopinion has just released an (animated) explainer video that clearly illustrates the various features and capabilities available within the software.
    https://mopinion.com/mopinion-explainer-video-feedback-analytics-software/
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  6. Capturing the Voice of the Customer at every touchpoint in the online customer journey is critical in the travel industry. Nearly “75% of consumers expect to be able to provide real-time feedback on their experiences” whilst on travel websites.
    https://mopinion.com/travel-companies-voice-of-the-customer/
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  7. Lots of digital-first companies in today’s business world deal with website bugs with what we call bug tracking tools, or issue tracking tools. These are systems that enable digital teams (including developers, digital marketers, web analysts, etc) to report, manage, track and resolve bugs.
    https://mopinion.com/best-bug-tracking-tools-an-overview/
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  8. It won’t come as surprise for you to hear that mobile phone usage has been increasing over the past decade. With the launch of the iPhone and other modern smartphones hitting the market, much of the population now expect to be able to do many everyday tasks through their mobile devices.
    https://mopinion.com/why-important-to-have-a-responsive-website-infographic/
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  9. Considering it takes the average tech buyer nearly four to six months to make an online purchase and nearly three to four of those months consist of self-educating, inbound marketing is a very popular marketing method among technology companies.
    https://mopinion.com/improve-inbound-marketing-online-feedback/
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  10. Online feedback tools come in many shapes and sizes. While some are intended to improve internal processes such as product development, others focus more on providing insights into the customer journey or enhancing user experience.
    https://mopinion.com/34-online-feedback-tools-an-overview/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.