How often have you been asked ‘what’s your customer experience strategy?’ Or have you stopped to think how long it took for you to notice the emergence of the ‘experience economy’? As a financial services organisation, you are not exempt from a strategic focus on customer experience (CX). Rather, there’s been a noticeable renewed commitment to CX worldwide.
https://yourstory.com/2018/10/customer-experience-new-game-changer-financial-services/
One of the most important tasks we’re faced with in business and in our personal lives is taking care of our finances, and mobile banking is already insanely popular across all demographics. According to Apptentive’s recent consumer survey, the majority of banks and credit unions offer mobile banking apps—and they are wildly popular. Specifically, 80% of respondents said their primary bank has a mobile app. Of those whose bank has a mobile app, 69% of respondents actively use their bank’s app, and 25% use their bank’s app daily.
https://www.business2community.com/mobile-apps/why-finance-app-success-depends-on-customer-feedback-02163819/
The finance industry has been undergoing quite a few changes over the last few years. Financial institutions that were once very traditional are now looking to adopt best practices used by more agile and flexible FinTech organisations. These practices that will not only enable these organisations to adapt to a fast-changing and increasingly tech-driven industry ecosystem, but also meet the rising expectations of their research-savvy and technologically inclined customer base.
In this article, we will analyse the current state of the financial industry as well as summarise 5 best practices for Financial Companies entering into the ‘Digital Age’ .
https://mopinion.com/best-practices-for-financial-companies-entering-the-digital-age/
Luckily, this transition to a more digital way of working has – in return – given financial institutions the opportunity to get even closer to their customers than ever. The question is, what do these customer journeys look like and how can digital feedback play into the process of enhancing them?
This article will analyse what the online customer journey within the financial industry looks like, and how organisations within this industry can leverage digital feedback to optimise various stages within the journey.
https://mopinion.com/optimise-the-online-journey-for-financial-institutions/
Curious what the best practices are for gathering real time feedback from your online visitors? Perhaps you’re doing this already but struggle to manage the data and pick out important trends? If so, tune in to our upcoming webinar hosted by digital feedback specialist, Luke Price. In this webinar, we will focus on how financial institutions can gather and get the most out of their online customer feedback data.
http://mopinion.com/webinar-how-financial-institutions-can-use-online-feedback/
