eringilliam: social-crm*

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  1. Traditional CRM is typically transactional; social CRM is behavioral. Traditional CRM is company-centric and focused on sales; social CRM is truly customer-centric. Traditional CRM is about implementing the technology; social CRM is focused on applying the strategy.

    Traditional CRM architecture is typically designed to manage these four primary areas.
    https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=129216/
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