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  1. A website feedback button is a tab or icon that is used to collect feedback from online visitors and customers while they are on your website. These buttons are usually located on the side or at the bottom of a web page so that they are easy for the visitor to find. In order to submit feedback, visitors click on the feedback button and an online feedback form will appear.

    To understand the real value of a website feedback button it’s a good idea to learn how they work and the various benefits they can offer your business.
    Let’s take a look.
    https://mopinion.com/what-is-a-website-feedback-button/
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  2. Mopinion has just released a new machine learning technology within its digital feedback analytics platform: automatic feedback categorisation. This technology employs machine learning techniques that make the analysis of qualitative feedback data – by way of labeling and categorisation – a much more fluid and systematic process.
    https://mopinion.com/machine-learning-technology-for-advanced-feedback-categorisation/
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  3. Data is no longer a level playing field. Companies that leverage AI and machine learning software have a leg up over competitors who are still only using data to look backwards. Research shows that 77% of high-performing customer service teams rate their ability to leverage artificial intelligence as excellent or above average. Companies that get predictive analytics right can greatly improve their customer experiences.

    There are seven types of analytics we can pay attention to when it comes to customer experience. Each type helps gain better understanding of customers and improve the overall brand experience.
    https://www.forbes.com/sites/blakemorgan/2019/01/16/7-kinds-of-predictive-analytics-for-customer-experience/
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  4. Do you have a lot of customer feedback collected but don’t know exactly what to do with it?

    Maybe you’re debating whether to hire a data scientist in-house to analyze it all manually, or go the agency route? Perhaps you’ve heard about text analytics and wonder what it’s all about, and what you need in-house to get started.

    Here, we go through the pros and cons of each of these solutions.
    http://customerthink.com/customer-feedback-analysis-101-whats-the-best-way-to-analyze-vast-amounts-of-feedback/
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  5. he customer feedback loop is the practice of responding to customers meaningfully when they leave feedback. For example, if a customer complains about being overcharged, the company may respond with an apology and issue a refund.

    But not all feedback is customer complaints. Customers also leave feedback when they have a particularly memorable experience. Or they may have suggestions for improvements or feature requests.

    What many companies don’t realize is that they can turn this feedback into revenue.

    Here, we will first discuss why closing the loop is important, then provide three examples of how to grow your business thanks to customer feedback, and finally explain how to implement something like this in real life, using technology!
    http://customerthink.com/3-ways-to-close-the-customer-feedback-loop-to-prevent-churn-and-increase-revenue/
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  6. Mopinion has teamed up with online automation tool Zapier to deliver quick and easy integrations between your Mopinion feedback data and various web applications. Thanks to Mopinion webhooks, the integration process is a breeze. Ready to start relaying your feedback data to all your favorite apps in real-time? We’re here to help. Mopinion has created a step by step ‘How to” for integrating your user feedback with Zapier.
    https://mopinion.com/integrate-user-feedback-webhooks-zapier/
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  7. Welcome to 2019… where digital technologies will start evolving faster than we can adapt. Where customers’ experience expectations will rise above everything else. Where predictive analytics will boost customer experience for good, and where data ethics will become the new competitive advantage. Bottom line: our customers expect now more than ever that the digital customer experiences (CX) we provide are not only seamless and integrated but also more advanced and secure.
    https://mopinion.com/top-digital-customer-experience-cx-trends-for-2019/
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  8. In a previous article, we introduced three different ways in which you can collect mobile feedback (in-app): Webviews, APIs and SDKs. We explained that each of these methods have their own strengths and weaknesses. From implementation requirements to technical know-how and from internet limitations to performance (once implemented), we just about covered it all. However, now we want to take an even closer look at one method in particular, which happens to be very much on the rise especially in the area of Analytics: mobile SDKs.
    https://mopinion.com/mobile-app-feedback-surveys-sdk/
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  9. On one level, retail marketing is all about getting your brand message across to your customers through channels including online, print, brick-and-mortar store signs and social media. Aside from communicating your message, however, it’s also increasingly about the reverse: listening to your customers.

    Constant active listening through monitoring customer feedback and conversations will allow you to improve the performance of your business across the board. It also gives you insights into your business that you may have never noticed another way. Based on my experience, here are five takeaways on using customer feedback.
    https://www.forbes.com/sites/forbescommunicationscouncil/2018/12/10/stop-look-and-listen-five-lessons-on-customer-feedback/#36bcf46d7836/
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  10. Intergamma, the organisation behind brands GAMMA and KARWEI is the largest DIY (hardware) company in the Benelux region – with nearly 400 locations across the Netherlands and Belgium. As part of their online vision, Intergamma has set its sights on becoming the largest and best omnichannel retailer in the Benelux region. They knew that in order to achieve this status, two things were certain: the customer must continue to come first and all physical stores, website and mobile apps should be in tip-top shape. This ambition ultimately led to a pilot with Mopinion Feedback Analytics software.
    https://mopinion.com/from-pilot-to-proven-intergamma-customer-story/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.