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  1. If your customers are dissatisfied, they are also unlikely to bring their concerns to you.

    According to statistics, 96% of such customers don’t complain to the company directly. However, they are likely to share their bad experience with up to 15 friends. Response rates are low, but companies need feedback to better understand the preferences and needs of their customers.
    https://www.business2community.com/customer-experience/ways-of-getting-customer-feedback-4-strategies-that-dont-involve-asking-02179909/
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  2. How do you know your customers are really satisfied and have achieved their desired outcomes while using your product or service? How do you understand your customer churn rate and avoid losing your customers before they actually walk away? With customer success software, you can do exactly all those things and so much more. That’s why customer success teams, account managers, and sales executives often rely on customer success software to achieve amazing results.
    https://mopinion.com/top-10-customer-success-software-an-overview/
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  3. “The basic of business is to stay as close as possible to » your customers,” said Indra Nooyi, former CEO of Pepsi Co, “understand their behavior, their preferences, their purchasing patterns, etc.”

    When Nooyi said this, she was touching on what should be the chief driver for innovation and growth in businesses of any size: customer feedback.

    Customer feedback is one of the most important and valuable sources of information for improving retention rates, outlining marketing and sales strategies, directing product development and accelerating business growth.
    https://www.newbreedmarketing.com/blog/how-to-translate-customer-feedback-into-action/
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  4. What’s your online marketing strategy this year? No matter how you are looking to edge ahead of your competitor, it’s no secret that the right marketing tools are what you need to accomplish more. And no, Hootsuite and its likes aren’t the only tools you should look at today.

    If you’re looking to get better insight into your customers, you need to offer your marketing team more research and investment opportunities. The better your marketing strategies, the more likely you are to increase your profits.
    https://www.theyucatantimes.com/2019/03/top-tools-for-online-marketing-in-2019/
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  5. Mopinion has joined forces with online automation tool Zapier to deliver quick and easy integrations between your Mopinion feedback data and HubSpot CRM (among other app integrations). Thanks to Mopinion webhooks, integrating your feedback with HubSpot is a breeze. Ready to start relaying your feedback data to HubSpot CRM in real-time? We’re here to help you get set up.
    https://mopinion.com/integrate-mopinion-with-hubspot-crm-using-zapier/
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  6. One look at studies on the Internet would make it amply clear that the cost of acquiring a new customer is exponentially higher than the cost of retaining an existent one. So, when it comes to prioritizing, attracting prospects, converting and nurturing qualified sales leads, and Customer Relationship Management (CRM) deserve the same spot on the priority list for customer satisfaction.
    https://www.entrepreneur.com/article/329393/
    Tags: , , by eringilliam (2019-03-07)
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  7. Running a business is no easy task. What distinguishes a successful business from an unsuccessful one? The answer is very simple. Businesses who have tasted success keep customers as their focal point. This revelation comes as no surprise since the different metrics that were used to calibrate success like revenue, customer retention, and churn narrates only bits and pieces of the entire story.
    https://medium.com/survey-tips/voice-of-customer-tools-why-is-it-critical-to-your-business-a3844d905395/
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  8. How do you learn from your customers if you’re not willing to ask? This is the whole point of prioritizing customer feedback and creating a ‘Voice of the Customer’ (VoC) strategy.

    And in the infographic below, we take a look at how companies, irrespective of size and scale, can implement an effective Voice of the Customer program to arrive at deeper customer insight.
    https://medium.com/@getcloudcherry/how-to-design-the-perfect-voice-of-the-customer-strategy-9210df1bcd74/
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  9. It’s no mystery that leads are hard to come by, not to mention quality leads. At least, that is the reality, until you have tried lead generation software. With the right lead generation software, marketers and sales professionals are able to effectively generate more leads and ultimately converts leads into valuable customers.
    In this article, we will identify and evaluate our top 10 favorite lead generation software, enabling you decide which is best for YOUR business.
    https://mopinion.com/top-10-lead-generation-software-an-overview/
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  10. At Mopinion, we are proud to announce the release of a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range of targeting features based on in-app user behaviour and more advanced analysis capabilities.

    Developed in response to an increasing demand from the market, this new SDK provides mobile developers and mobile product managers with a flexible and easy-to-install solution for in-app feedback.
    https://mopinion.com/mopinion-releases-new-mobile-sdk-in-app-feedback/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.