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  1. Every business wants to create and maintain a loyal customer base. According to Edelman, customers that continue to support your brand over time will spend 67% more than your new customers. In other words, your most loyal customers are critical to the success of your business. That is why it’s important to measure loyalty and continuously to ensure your customers are satisfied with your brand. Tackling this challenge is done best by going directly to your customers for input. So get started and try one of our free loyalty survey templates from the Survey Marketplace!
    https://mopinion.com/free-templates-for-loyalty-surveys/
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  2. Consider the rise of customer success. Because 74 percent of consumers feel contacting customer service is a frustrating experience, few speak up until they’ve had a truly bad time. The trouble is, just one negative experience is all it takes to send more than half of consumers packing for a competitor.

    That’s why, instead of waiting for customers to call in, customer success managers monitor usage data like average session duration and login frequency. Although customers might hesitate to reach out about a page that won’t load, constant refreshing can signal that they’re struggling. Among U.S. adults, 87 percent want companies to proactively contact them before small issues turn into serious trouble.
    https://www.entrepreneur.com/article/322362/
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  3. A 360-degree customer journey is a set of ideas and methods meant to take you from vague promises of being “customer-centric” to a concrete process for measurably offering more value to customers. By better understanding individuals and groups of customers, you’ll find ways to make your products more useful and smooth out the buying process, building an engaged audience for your brand along the way.
    https://mopinion.com/360-degree-customer-journey/
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  4. Unless you’ve been living under a rock, you’ve probably noticed that the term ‘artificial intelligence’ is being thrown around just about everywhere. It has become a major corporate buzzword and hype, especially among digital marketers. Meanwhile half of us still don’t really know what it means or better yet, what it can do for our business. That’s why we’re here to tell you specifically what AI can do for you and how it can make your customer feedback more actionable.
    https://mopinion.com/customer-feedback-artificial-intelligence-ai/
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  5. Brought on by sharply heightened customer expectations and the rapid growth of digital channels and touchpoints, digital customer experience (CX) is exponentially shaping the strategy of many businesses today. According to Walker Information, ‘by 2020, customer experience will overtake price and product as the key brand differentiator’
    https://mopinion.com/top-10-best-guides-digital-customer-experience-experts/
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  6. "In the latest episode of behind the numbers analyst Jillian Ryan discusses the importance of the full customer experience. She talks about how B2B marketers are collecting qualitative feedback, what the most important customer value metrics are and what types of loyalty programs they are using."
    https://www.emarketer.com/content/which-customers-are-your-most-valuable/
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  7. The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their traditional counterparts.

    However, in order to latch on to the ‘growth train’, these same ecommerce companies (and therefore, ecommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience. And the best way to do this is to start listening to the voice of the customer. After all, your customers can be your best resource in terms of understanding what you’re doing wrong (or right!) on your website or mobile app. So allow me to introduce you to online feedback…
    https://mopinion.com/online-feedback-ecommerce-managers/
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  8. Feelings matter. Science tells us that our emotions influence the decisions we make -- more so than rational thinking and objective data do. If you're a business leader, this might make you wonder how your customers' emotions affect your company's performance.

    It's a smart question. Gallup research demonstrates that emotions influence business outcomes more than leaders realize. In fact, behavioral economists have estimated that emotional factors comprise up to 70% of economic decision-making. Gallup senior scientist emeritus Daniel Kahneman discusses this phenomenon in his New York Times bestseller Thinking, Fast and Slow.
    https://www.gallup.com/analytics/244607/why-b2b-leaders-touch-customers-feelings.aspx?g_source=link_WWWV9&g_medium=TOPIC&g_campaign=item_&g_content=Why%2520B2B%2520Leaders%2520Should%2520Get%2520in%2520Touch%2520With%2520Their%2520Customers%27%2520Feelings/
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  9. Understanding consumer habits and how customers think and feel about your businesses can be key to success, but conducting paper or online surveys doesn’t always yield the best results, (and how often do people actually take the time to fill those out anyway); a Toronto-based company is attempting to solve this problem by updating the world of customer feedback with its interactive chatbot.

    Chatter Research says it can increase response rates by 800 per cent and gather more data about the customer experience using its artificial intelligence-powered chatbot. It’s being recognized by the Information Technology Association of Canada as the Spark winner at the 2018 Ingenious Awards.
    https://www.itworldcanada.com/article/chatter-research-uses-ai-to-make-collecting-feedback-feel-less-weird-ingenious-winner/411314/
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  10. Today’s marketing environment is undeniably a busy one. In fact, it’s almost impossible nowadays for digital marketers to perform their tasks without the right tools at their side; tools that automate and simplify processes ensuring they get a good return on their marketing investment. This is essentially where having a marketing technology stack becomes fundamental to your success as an online company.
    So what is a marketing technology stack? Why do I need one? And which tools do I need to complete mine? Let’s take a look.
    https://mopinion.com/tools-for-your-2019-marketing-technology-stack/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.