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  1. We are happy to announce that the Mopinion software is now WCAG 2.1 Level AA compliant. This means that our front-end software and feedback surveys conform to the strict WCAG guidelines set in place by the World Wide Web Consortium (W3C) – making our software more accessible to all types of web users, especially those with disabilities.
    https://mopinion.com/mopinion-compliant-with-web-content-accessibility-guidelines-wcag/
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  2. Customer experience solutions are readily available these days.

    There are robust platforms that promise a seamless journey for your customers. There are feedback tools to help you gather JUST the perfect, most meaningful insights. And there are data sets and analytics and pivot tables, oh my!

    The real challenge in any customer experience scenario is the cold, hard fact that your customers are…human. Humans behave by their own set of rules. And by their own set of rules, I actually mean each individual THINKS they are making decisions based on an extremely personal set of values, lifestyles, restrictions, negotiations and on and on and on.
    http://customerthink.com/how-to-create-the-best-customer-experience-solutions/
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  3. No matter your business, you likely have varying levels of engagement across your customer base. While some customers make the most of all your products and services, others might barely be scratching the surface.

    Recognizing your most engaged customers can help you build long-term relationships with these customers and set an example for others to fully embrace everything your products and services have to offer. And one of the key ways to improve relationships with top customers is through a customer advocacy program.
    https://www.inc.com/adam-robinson/3-ways-to-ensure-your-most-engaged-customers-feel-appreciated.html/
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  4. Rapid technological advances have created opportunities for smaller companies to serve customers around the world and effectively compete with larger companies for new customers. These smaller companies are rapidly going global, deploying a variety of technology-enabled solutions such as automated call centers, customer service bots, and digital marketing intelligence.

    But these advances, designed to facilitate customer interaction and service in new ways, can present a danger. Companies that embrace the various forms of new customer-focused technology risk losing a personal connection with their customers and a nuanced understanding of their needs. When it comes to understanding how your company can better serve customers, email surveys are no substitute for real human contact.
    https://www.forbes.com/sites/allbusiness/2019/02/17/customer-experience-artificial-intelligence/
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  5. Quality feedback is about increasing brand rankings as well as the quality of products and services of a business house and having a distinctive edge over its competitors. In order to stimulate strong feedback companies needs to explore various options. It is important to know how a customer perceives the products and services of an organization so that the company can implement customer-centric culture.

    In order to get a clear picture of the mindset of a customer, you have to approach them directly and ask for their feedback. It will help you in getting valuable insights that can prove a blessing in improving your overall performances.
    https://www.marketing91.com/10-ways-to-ask-customer-for-feedback/
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  6. Unless you’ve been living under a rock, you’ve probably noticed that the term ‘artificial intelligence’ is being thrown around just about everywhere. It has become a major corporate buzzword and hype, especially among digital marketers. Meanwhile half of us still don’t really know what it means or better yet, what it can do for our business. That’s why we’re here to tell you specifically what AI can do for you and how it can make your customer feedback more actionable.
    https://mopinion.com/customer-feedback-artificial-intelligence-ai/
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  7. The use of metrics is a practice businesses apply to nearly all aspects of their organisation. Whether that’s finance, competition, customer requirements, expectations, employee performance, or marketing, metrics matter. Metrics reflect and support the strategies of these business areas, giving us leverage to improve in any way we can. So why would this be any different when collecting online customer feedback? And while we’re on the subject, what is a customer feedback metric?
    https://mopinion.com/what-is-a-customer-feedback-metric/
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  8. It’s no secret that collecting and analyzing customer feedback can be highly valuable for improving your product or service. However, obtaining that feedback can often prove to be a tricky challenge for many businesses. This is because customers are motivated by their own goals and deadlines, so it’s not their responsibility to provide your company with feedback.

    Many customers can be reluctant to fill out surveys or participate in reviews because of the inconveniences these measures cause. Customers have busy schedules, and many won’t have time to waste on pointing out your product or service’s flaws. Others may be skeptical of the questions that you’re asking and don't feel comfortable with providing honest information.

    When asking for feedback, it’s important that you consider the best way to approach your customers. To help, in the next section we compiled an extensive list of ways that you can obtain customer feedback:
    https://blog.hubspot.com/service/strategies-to-obtain-customer-feedback/
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  9. In this customer story, Canterbury City Council’s Product Manager, David Newell shares a little bit about how his organisation’s customer feedback programme (with Mopinion’s software) has helped his team become more customer centric online.
    https://mopinion.com/canterbury-city-council-customer-centricity-online/
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  10. Most small business owners know they need to have a website, but many don't take full advantage of all the digital opportunities available to them. This puts them at a disadvantage to larger rivals that boast a robust digital presence well beyond a website.
    https://www.fool.com/investing/2019/02/14/everything-your-small-business-needs-to-do-online.aspx/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.