Getting people to subscribe to your services or buy your products isn’t just a question of providing excellent value. It’s also about convincing them they’re making the right decision, and to do that you’ll need to use a bit of psychology. Think about it this way – in many cases, people won’t commit to making a purchase unless they know it’s going to help them. Applying a few simple psychological tricks to make your products seem more attractive can help you turn those ‘maybes’ into customers, and increase your bottom line accordingly.
https://www.upwork.com/hiring/for-clients/3-psychological-tricks-for-increasing-conversions-on-your-website/
