You might think you put your customers first, but how customer-focused would your clients rate you on a scale of one to 10? And when was the last time you asked?
In a study by Bain & Company, nearly 95 percent of companies surveyed claimed to put customer service at the forefront, while 80 percent maintained they provide a superior level of service. Shockingly, a mere eight percent of those companies customers agreed. And, as the old saying goes, the customer is always right. So how can you determine, without a doubt, if the customer experience you provide measures up to your core customers expectations?
The answer may seem simple enough: You ask them. But knowing what your customers think about your brand isnt enough. If you truly want to enhance your customer experience, even if you think it already meets your companys standards, you need to discover how to use their feedback to make the necessary improvements.
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