Its easy to talk about the importance of customer input. You bring it up in a meeting, everyone nods in agreement, and you feel smart.
Its another thing to actually invest time gathering and analyzing customer input. As important as this data is, the act of obtaining it is no different than any other business activity: youll need to show a return on the investment you put in.
Luckily, there are several metrics that you can easily connect with the insights you derive from customer feedback.
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