If you want to grow your turnover by 100 percent, you could try doubling the number of your customers. But think about how many people youll have to recruit, the infrastructure youll have to expand, and mistakes youll make along the way. What will the financial implications of all this be?
On the other hand, if you increased the number of your customers, their purchase frequency and average transaction value each by 25 percent, youll still double your turnover. All this at a fraction of the time, effort, risk, manpower, and infrastructure. Now let me elaborate on five techniques you can deploy to achieve this.
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