Salespeople should stop looking at feedback as complaints. They tend to attach a negative aspect to it, so they are rarely happy to get it. But in fact, feedback is essential to their success, even when it truly is negative. Why? Because it teaches you where you need to make improvements in your offer.
According to survey findings by ReviewTrackers, 53.3% of customers expect businesses to respond to their reviews within a week. Chatmeter found that failing to reply to reviews will increase the customer churn by up to 15%. Were talking about online reviews here, but we can safely extend those expectations to the feedback that customers give for any products they purchase.
As a salesperson, you should never ignore feedback data. In fact, you should ask for it. But how should you collect customer feedback, and how should you analyze it? You should have a methodical approach to this. Lets start by listing the main questions that you should ask when collecting and analyzing feedback data.
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