Let's face itno one enjoys filling out surveys. How many times have you received an email survey with the subject line "We value your opinion" or a similar trite expression? And how many times have you actually filled those out? Not many, we're bettingand that's because most people regard surveys as boring and tedious, offering no value to them.
For B2B marketers, that can pose a real problem for collecting customer preferences and opinions. How can we improve our product or service if we don't know what the customer is thinking?
For the most part, empathy and relevance are key to breathing new life into your customer research tools. It's possible for empathetic marketing, one of the top buzzwords of 2017, to make its way into something as yawn-inducing as a customer survey.
Here are five tips for getting better survey response rates and higher-quality responses.
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