f you want to grow your bank by acting on individual customer feedback, your success depends upon a fundamental principleyou have to engage and encourage customers to provide feedback. In this regard, we advise our clients to follow the five tenets listed below. Take note of each, because they'll help you maximize the quality and quantity of the feedback you collect.
Keep your survey short.
The optimum length for a post-transaction survey is two or three minutes. You should be able to get all you need from your customers in that length of time. (Any longer, and wed argue you're trying to do too much with one feedback channel.)
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