People, place, timing. These three components are the key ingredients which make up a moment an opportunity to connect with someone there and then whether that means awakening a sleepy subscriber when theyre passing by your store, or sending someone a handy service message to tell them theyre at the wrong flight departure gate.
The most obvious means for doing this now is mobile; but with great technology, comes great responsibility. Here are three things Ive learned alongside my companys customers, as weve explored what creating valuable moments really means for mobile.
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