The basic of business is to stay as close as possible [to] your customers, said Indra Nooyi, former CEO of Pepsi Co, understand their behavior, their preferences, their purchasing patterns, etc.
When Nooyi said this, she was touching on what should be the chief driver for innovation and growth in businesses of any size: customer feedback.
Customer feedback is one of the most important and valuable sources of information for improving retention rates, outlining marketing and sales strategies, directing product development and accelerating business growth.
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