Your brand identity is how you present your company. It includes various forms of communication and visuals, from language to logos, colours and fonts. Although all these elements are important, its also important to realise that people do business with people. So success comes from creating both a voice and visuals that work together. Relatable marketing efforts can go a long way to boost engagement and brands that make an emotional connection with their customers are twice as likely to retain them.
Here are some simple tips for bringing out your brands human side:
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