On the blog lately, weve been talking a lot about getting more natural with the way we request content and feedback from customers. It comes from an insight that popped up in a few recent chats with our clients and tech partners. We find that a lot of them are battling survey fatigue.
Basically, in the search for more and better user-generated content, marketers have been battering customers with all kinds of surveys. Theres limited strategy behind those surveys and its leading to people shutting them out altogether.
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