Brands have more access than ever to the direct feedback of their customers. If youre smart, youre using this feedback to guide virtually any decision about your brand strategy. With that said, many marketers wondered: What was IHOP thinking?
Changing its name to IHOb" was a surprising move that many were quick to criticize. Now that its back to its original name, there are a few things marketers can learn from what many deemed a PR disaster.
In a customer-centric world, too many brands are afraid to take risks. But IHOPs bold move represents the smart risks that can actually center the customers needs while increasing market share.
Voting 0
