The greatest invention since the wheel has got to be the internet. With the internet, we are given unprecedented access to so much information. Not only that, but we are also able to share information with people who we would never even personally meet.
Along the lines of sharing information, users are now able to provide public feedback on various goods and services that they recently availed. These reviews can either make or break a business.
Now it may seem obvious that businesses that receive positive reviews are naturally recommended to the public and that businesses that have mostly negative reviews are avoided by the general public. What isnt obvious is how these reviews are psychologically affecting the purchasing decisions of users.
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