Customer is indeed the king. In todays market, we as customers have become accustomed to getting what we want. From personalised interactions and connected experiences across channels, we have set the bar high and this is no different with customer service. In fact, according to a HubSpot study, consumers are now more impatient than ever. Nearly 90% of them deem immediate online response (within 10 minutes) from businesses very important when they have questions. Its no wonder live chat software is becoming increasingly important and popular among marketers and salespeople.
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