Using Customer Feedback in Content Strategy: Wring your Data for All Its Worth

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  1. "I like to get the most I can out of everything. I use things for as long as I can. T-shirts become painting shirts, then rags, that sort of thing. My children have to convince me that it is time to replace something since I always find new uses for things. It turns out that you can apply this thinking to your content strategy, as well. Specifically, you may be able to get a lot more insight into the content requirements of your users than you think, by really considering the data and feedback you have available and how you can get the most out of it. For the past two years, I have concentrated on doing just that for a large team of technical content developers at Dell EMC. Here are five takeaways that you can use to wring everything you can from the data available to you."
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.