An interesting article on NewMR by Ray Poynter prompted this post. He spoke about the differences between customer focus and customer centricity and the often times confusion between the two terms. That is why I tend to speak about customer first rather than customer centricity these days.
In its simplest form a customer first strategy is about thinking customer first in everything you do. Yes I know it sounds easy but it really isnt. That it doesnt come naturally, at least to start with. And that it involves a culture change to move the organisation in this direction. But I can assure you its worth it; its value is now well proven.
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