Business is built on customer relationships, and brand perception sets the tone. Todays consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass.
Companies, of course, want to cultivate a positive brand perception among their target consumers, but its a tricky goal. As Brandwatch points out, companies dont control brand perceptionconsumers do. Theyre the ones perceiving and sharing those perceptions.
So how can companies monitor and understand consumer brand perception when theyre looking at it from inside the box? Well cover some tools and methods that help brands capture it.
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