We care deeply about our customers. We put our customers first. Or: We ?? our customers.
Youve probably seen more than a fair share of brands use these taglines or some other similar phrase in order to profess their undying, indissoluble love for their customers. They pop it into their office reception areas, YouTube ads, business cards, staff lapel pins, About Us pages, social media bios, email signatures. If your company fits this description, its important to be honest and ask yourself: do these words ring true or hollow?
To truly demonstrate your companys commitment to customers, you have to be able to understand them first. You have to know their thoughts and feelings, their wants, needs, opinions, and expectations. You have to develop your ability to understand and measure the kind of customer experience youre delivering, so you can gain insights essential to showing genuine customer love. None of this would be possible if you dont know how to manage customer feedback.
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