At the heart of every successful customer-centric company is that they get paid for paying attention: to the needs of their customers and to the things that result in internal efficiency and effectiveness. By learning faster, while staying on strategy and on message, the results and rewards can be substantial.
What can a purpose-driven chemical company in a highly-regulated and competitive market teach you about building a customer-centric culture and driving great results? More than you might suspect.
https://www.forbes.com/sites/jenniferdavis/2018/08/13/get-paid-for-paying-attention-4-lessons-in-customer-centricity/#736bedf15c65/
