Think Experience Management (XM) is simply the latest jargon du jour? Think again. XM provides immediate feedback about how people perceive a company’s brand and products – as well as employee and customer satisfaction. For CEOs, that’s a powerful tool which promises to bridge the gap between understanding how effectively their company operates and how stakeholders experience key aspects of their company.
https://www.forbes.com/sites/sap/2019/01/31/why-ceos-should-care-about-experience-management/#2d0d0d5d59a2/
