If you’re the leader of an enterprise software company and “innovation” isn’t on the top of your list of priorities for 2019, I encourage you to reconsider.
While it might be tempting to dismiss innovation as little more than a buzzword, research clearly shows that companies who invest in innovation are more successful. Look no further than the paper in MIT Sloan Management Review, Are Innovative Companies Profitable, which highlights a strong correlation between how successful a company is at generating innovative ideas, and the speed at which the company grew.
For enterprise software companies, I’d argue that it’s particularly important to invest in innovation efforts now because the enterprise software market is growing so quickly. According to Research And Markets paper, Global Enterprise Software Market Outlook to 2022, the global enterprise software market is will have a 5.47% compound annual growth rate (CAGR) over the next few years. Gartner also estimates that the amount of money that IT will spend on enterprise software will grow in 2019 by at least 8 percent.
http://customerthink.com/how-enterprise-software-companies-can-innovate-feedback-moonshots-and-hackathons/
