No matter your business, you likely have varying levels of engagement across your customer base. While some customers make the most of all your products and services, others might barely be scratching the surface.
Recognizing your most engaged customers can help you build long-term relationships with these customers and set an example for others to fully embrace everything your products and services have to offer. And one of the key ways to improve relationships with top customers is through a customer advocacy program.
https://www.inc.com/adam-robinson/3-ways-to-ensure-your-most-engaged-customers-feel-appreciated.html/
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