eringilliam: customer-engagement*

Bookmarks on this page are managed by an admin user.

11 bookmark(s) - Sort by: Date ↓ / Title / Voting / - Bookmarks from other users for this tag

  1. There appears to be no slack in the effort by organizations to create and distribute content designed to create meaningful interactions with prospects and customers across the customer buying decision process. However, despite the intent to create a dialogue, most of this work still utilizes a “push” approach that still feels like a monologue.

    Being able to adapt to how customers behave requires Marketing to move from being a Marketing content engine to a customer engagement engine. This is a bold move and a big departure from how most Marketing organizations are structured. This article suggests how to restructure and measure the Marketing organization to adapt to the new era of customer engagement.
    http://customerthink.com/how-marketers-must-adapt-to-the-new-era-of-customer-engagement-and-measure-success/
    Comments - Voting 0

Top of the page

First / Previous / Next / Last / Page 2 of 2 Website Feedback News: Tags: customer-engagement

Make sure to check out our other labels too:

About - Made with in Rotterdam

Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.