The average customer is online pretty much all the time, creating an abundance of data for today's businesses. If marketers aren’t using that data to offer more efficient experiences, it might be time to ask what it’s for in the first place. Here are a few ways brands have stopped sitting on their data and actually used it to solve some of the industry’s most annoying problems.
https://www.clickz.com/3-ways-using-data-solve-customer-problems/
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