A poor customer rating is easily visible to other Amazon shoppers, and also makes it less likely a merchant will win the coveted Buy Box. Here are some tips on how to respond to negative feedback, and how to avoid it by pleasing Amazon shoppers.
Negative feedback from online shoppers can be devastating. That’s especially true for businesses that sell on Amazon.
https://www.digitalcommerce360.com/2018/08/13/resolving-negative-amazon-feedback-by-ensuring-satisfaction/