Gathering customer feedback and incorporating the data you collect as part of your marketing process will empower you and your team to drive effective strategies and resonate with audiences beyond your normal reach.
One of the most challenging aspects of marketing is identifying which initiatives and levers will reliably reach your intended audience and customer. Blindly following trends or making assumptions about what your customers want is a surefire path to failure.
To reach your audience, you must first understand them. One of the best methods to accomplish this is asking questions and gathering information, and then using that to tailor your approach. By choosing instead to listen and learn, you'll not only start to develop better campaigns, but you'll also foster genuine goodwill. Apparently, customers like when you listen to them. Who knew?
https://www.business.com/articles/reaching-customers-through-data-driven-marketing/
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