Customer feedback is vital in any business or industry. Retailers in particular are utilizing it to not only put specific products under the microscope, but to also analyze how they’re providing the best experience across all their channels.
Using feedback allows retailers to catch issues before they become detrimental to the business and it shows customers you value their input. Soliciting customer surveys, allows retailers to identify strengths and weaknesses, helping it evolve.
https://multichannelmerchant.com/mcmcommercechat/the-value-of-a-robust-customer-feedback-strategy/
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