It is not a secret we live in an era full of changes. New technologies are speeding up changes in the customer behavior, and companies have to react quick not only to adapt their selves, but also try to work upfront.
However, the innovation is not new, we as human beings are being evolving since the beginning of our existence in this planet. There is only one different with what we know from innovation in the past, it should be faster, bringing value quicker to the customer. But innovation is nowadays a buzzword, very used is corporate strategy presentations and session. It seems, that this will be the “new trend” to jump into.
There are some good reasons for that, as we live is such dynamic environment (taking into account customers, competitors, new players, technologies, politics) that challenge the status quo is the only way to survive, and then success. Although there are several points to review to fully understand what does this mean, what are the benefits and how to move forward. Historically, innovation is a concept tied to technology or R&D (Research and development), but not really in other fields like marketing, finance or general management.
http://customerthink.com/be-innovator-be-customer-centric/
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