If you already use a digital feedback solution or are capturing direct customer insight online, you need to be clear that there’s a subtle but important distinction between letting your customers speak to/at you and actually listening to what they have to say.
https://www.opinionlab.com/cx-labnotes-blog-four-tips-to-improve-customer-experience-with-digital-feedback/
This article will help you know how to operate your website feedback in a right way and have your Customer Satisfaction improved.
https://brand24.com/blog/7-proven-ways-to-improve-customer-satisfaction-with-website-feedback/