haroon: listening-feedback*

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  1. Measuring the voice of the silent majority starts with understanding the difference between collecting feedback and measuring the customer experience. Feedback is opt-in, and inherently reactive, because businesses focus on addressing the issues raised by the “squeaky wheels.” Measurement is random and representative, which allows businesses to prioritize changes based on everyone’s experience: lovers, haters, and those who fall somewhere in between.
    https://hbr.org/2013/04/are-you-listening-to-your-most/
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  2. There are several ways to use customer feedback to fight attrition rate, which is the percentage of customers who stop using a product or service and are no longer loyal to your business.
    https://www.entrepreneur.com/article/271754/
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Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.