Are you getting the most out of your customer feedback? How can you ensure your feedback will transfer to solid actionable insights that make a difference to your business?
Here, I share some common mistakes Ive seen companies do when collating and analyzing feedback, in my role as CEO for Thematic, and beyond. Make sure youre not committing these faux pas. Once youve got the deep insights that are also accurate, they can transform your business strategy.
The biggest mistakes you dont want to be doing:
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